Private campaigns enable you to create campaigns that won't appear in the marketplace. Only you and the influencers you pitch will know of their existence.
To run a private campaign:
If you are are subscribed to the Regular or Advanced plan and want to set your campaign to private, select Don't do either under Marketplace Visibility Options when creating or editing a campaign.
On all plans, you have the ability to restrict your campaign to adult influencers (over age 21 who have opted in to seeing these types of campaigns). Check This campaign contains sensitive material or products only suitable for adults. This will apply an "adults only" filter when you access the Discover Influencers list and you will only see influencers that have opted in to be involved in these campaigns.