What are Website Metrics?

When viewing the profile of an influencer, you will notice Website Metrics for influencers with blogs on the left side of the screen:

These website metrics provide an estimation of the overall value of a domain and can assist you in determining compensation values for blog reviews and posts. Here is a brief overview of each metric:

LRT Score: The LinkResearchTools Power score estimates the overall strength of the website's link portfolio and ranges from 1-10 (the estimated strength of the website increases with the number). To learn more, click here.

Domain Authority: Domain Authority (DA) estimates how a website will rank within search engines such as Google and Bing. The scale ranges from 1-100 and higher scores correspond to an estimated greater ability to rank.

Alexa Ranking: This estimates the popularity trend of a website, based on daily visitors and page views over a set period of time (ex. 3 months).

Trust Flow: This metric by Majestic helps determine the strength and trustworthiness of links going to the website you are reviewing, which represents the overall perceived strength of the domain.

Citation Flow: This metric by Majestic predicts the influence a website has based on how many sites link to it.

TF/CF Ratio: This metric measures the ratio between Trust Flow and Citation Flow to determine the overall trust of a domain. Learn more.

SEM OK: The known number of organic search phrases used, estimated by SEMrush.

SEM OT: An estimation of monthly organic search traffic, by SEMrush.