Due to the nature of third party sites and marketplaces, sometimes reviews by influencers are rejected or hidden by default.
As a brand, you are required to compensate the influencer even if a review is rejected or hidden by a third party and/or marketplace if the following criteria is met:
1. The influencer has purchased your product that was required as part of the campaign pitch (they went out-of-pocket).
2. The influencer provides proof (screenshot, URL, etc.) that they submitted a review to the appropriate site, as laid out in the required work of the pitch.
If the aforementioned criteria wasn't met, you can flag the transaction and an Admin will review the specifics and make a determination.
We require compensation to the influencer due to the varying standards of review inclusion by a third party site or marketplace. As the influencer does not control inclusion of the content as they would on their own social media profiles, this policy protects our influencers who have spent money as part of the required work.
So what can you do as a brand to minimize instances such as this?
We understand this can cause some uncertainty, so here are some strategies you can employ to minimize instances such as the aforementioned:
1. We recommend vetting the influencer's reviews on the particular site or marketplace beforehand, if applicable. If there are live reviews, there's a better chance the influencer's subsequent reviews will go live (but not always, as the third party or marketplace makes the final determination).
2. In the required work, consider adding a backup website or marketplace where the influencer can post a review if the initial attempt is rejected or hidden.
3. After the fact, it never hurts to politely ask the influencer to attempt to make an equivalent review post on their own social media profile or alternate third party site and/or network.