How to use Pricing Guidance

Intellifluence pricing guidance can help take the guesswork out of determining how much cash to pitch influencers.

It can be difficult figuring out how much to pay an influencer for their work, so we regularly reach out to influencers in our network in the form of compensation surveys and then we combine the results with existing transaction data to come up with the most accurate pricing guidelines for each network by audience size.

When setting up a campaign

When setting up a campaign where you’re offering cash, you will notice pricing guidance on the compensation step. We’ll let you know if we predict your compensation might be too low, which could result in a low pitch acceptance rate. You can play around with the compensation amount to see how the reach guidance changes. This is the audience reach we predict you can pitch up to based on your current cash compensation.

Keep in mind, Pricing Guidance is simply a starting point as there are a lot of other factors to consider. For example, you may be offering additional compensation such as your product or service. You can also consider the influencer’s engagement statistics by viewing their profile and hovering over their social networks.

You will be able to see their total reach, engagement rate as well as metrics such as the amount of likes, plays, shares, and comments they receive on average. Influencers set their own pricing, so what they are looking for might not be consistent with our pricing guidance.

When pitching an Influencer

When pitching an influencer, you will select the social account or blog you want the work to be posted on. If we have pricing guidance available for the specific network or blog, you will also see it here and can adjust your pitch accordingly.

We encourage you to make your pitches as lucrative as possible in order to encourage a high acceptance rate and success in your campaigns.