In order to have the best success using Intellifluence, we recommend the following strategies as it pertains to optimizing a campaign:
1. Choose the right campaign goal
Make sure you choose the correct campaign goal when creating a campaign.
If you have existing content (such as a post, video) that you want the influencers to amplify or engage with, select one of the following:
If you want the influencer to create content from scratch, select one of the following:
Blog Review (or blog post)
If your campaign goal doesn't fit neatly into one of these options, select Custom Campaign.
2. Create an enticing Campaign Name
Make sure your campaign name stands out and will be appealing to influencers, as this is one of the first things they will see in the Marketplace while browsing offers.
Hint: The This is what the influencers will see... card will show your offer card in real time as you build your campaign.
3. Make the Required Work clear
Perhaps the most common issues with unsuccessful campaigns comes down to the Required Work being unclear. Take some time to make it clear to the influencer what you are looking for.
Tip: Don't include unnecessary information (i.e. complete history of brand, etc.) unless it's needed in the post or reference. This will lessen the chance the influencer misses key required details.
4. Consider compensation
Consider making your offer as lucrative as possible by offering generous compensation in the form of product, cash or a combination of both. While there's always the opportunity to modify your compensation, you can save time by offering solid compensation from the start. If you're not getting a lot of accepted pitches or Marketplace applications, consider offering a higher amount of compensation.