Why can't I offer product-only compensation within certain campaign goals?

While we aim to give brands as much control over compensation types and amounts as possible (most campaign goal types allow for product-only compensation), there are some instances where we limit compensation to cash, using Intellifluence Payments, when setting up a campaign:

Social Share - Cash only
Social Engagement - Cash only

Additionally:

Marketplace Review - Cash or product + cash
Custom - Cash or product + cash

The Social Share and Social Engagement campaign goals are intended for influencers to amplify existing social media posts or engage with existing social media posts, so product shouldn't be required to complete the required work. If you have a product you want an influencer to review, simply select the Social Review campaign goal when setting up your campaign, and you can select product-only.

In listening to influencer feedback, we have imposed cash-only or product + cash requirements in the aforementioned instances to promote lucrative offers that ultimately result in higher quality content, benefiting brands.