While we aim to give brands as much control over compensation types and amounts as possible (most campaign goal types allow for product-only compensation), there are some instances where we limit compensation to cash, using Intellifluence Payments, when setting up a campaign:
Share an existing social media post - Cash only
Engage with an existing social media post - Cash only
Write a marketplace review - Cash or product + cash
Something else (custom) - Cash or product + cash
The Share an existing social media post and Engage with an existing social media post campaign goals are intended for influencers to amplify existing social media posts or engage with existing social media posts, so product shouldn't be required to complete the required work. If you have a product you want an influencer to review, simply select the Create a review on social media campaign goal when setting up your campaign, and you can select product-only.
In listening to influencer feedback, we have imposed cash-only or product + cash requirements in the aforementioned instances to promote lucrative offers that ultimately result in higher quality content, benefiting brands.
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