On one hand, the required work section is very straightforward. You simply write out what you want the influencer to do when creating your campaign and/or sending a pitch. At the same time, the vast majority of issues within campaigns seem to focus on this singular field, so it’s something you want to be intentional about when creating or editing your campaign.
You want your required work to be clear and concise. The more information you throw at an influencer, the better the chance something gets overlooked. At the same time, you don’t want to leave out important information. This might result in work being created that doesn’t meet your expectations.
Remember that Intellifluence campaigns are based on a singular goal, or action. For example: Make a post on Instagram. The required work associated with your campaign should be easy for the average person to follow. The influencer should be able to understand what you’re looking for.
1) Simple numbered lists work great. Here’s an example of how it might look:
i) Order the product from our website using the provided coupon code
ii) Make a post on Instagram outlining your experience with the product.
iii) Tag our brand within the description and include the provided link to our website in your bio for at least 48 hours.
2) Only include necessary information. The required work section is not the place to write out a background of your company. This information can go in the About Us section. Similarly, we give you the ability to provide prompts within the suggested post message field, and you can include details about how you want the work completed, or things to avoid in the Do’s and Don’ts fields below. Keep the required work section focused on the actual work you want the influencer to complete in this campaign.
3) Make sure the required work is interesting and exciting. This is your pitch to the influencer. Similar to how you want your targeted audience to be excited about your product or service, you need to sell a prospective influencer on it first. Consider the tone of your required work as you are crafting it. Does this come across as an exciting pitch? Is this something you would be interested if you were an influencer?
Things to Avoid
1) Avoid long, drawn-out instructions that include information that is not vital to the work you want the influencer to complete. While we call this the required work, you may be familiar with the term “campaign brief” – so keep the emphasis on the word brief! That said, don’t leave out important details and then provide them after the influencer accepts the pitch. Intellifluence is unable to enforce requirements added after the pitch has been accepted. Any work you wish the influencer to complete needs to be presented in the required work. Just make sure it’s clear and concise.
2) Avoid requiring the influencer to complete more than one campaign goal. You are more than welcome to request that an influencer cross-posts on their other networks, but it can’t be required. We implement a singular campaign goal strategy to avoid confusion and to be fair to all users of our system.
3) Make sure there are no conflicts with our Terms of Service and Community Standards. It should go without saying, but your required work must adhere to U.S. law, as well as your local laws. Similarly, the required work should not contradict the compensation you set within the campaign. An example would be a campaign where the influencer needs to purchase a product as part of the campaign. You need to make sure that you set up the compensation correctly and avoid putting different ordering instructions in the required work.
In conclusion, all communication and compensation must take place on the Intellifluence platform, so don’t instruct the influencer to contact you, etc. off platform.